Acura RSX: Integra Again

Back in 1986, when the Acura brand was introduced by the Honda Motor Company, two models started it all: the Legend and the Integra. Since that time several additional models have joined the Acura line up and the two original models were renamed: the Legend became the RL and the Integra was renamed the RSX. TodayÕs RSX Ð a three door hatchback -- continues to offer pretty much what the original Integra stood for: luxury, engineering, and value. LetÕs take a closer look at this popular seller and what the car means to both the driver and to the company.

HondaÕs introduction of Acura was prior to and done slightly different than ToyotaÕs introduction of Lexus and NissanÕs roll out of Infiniti. Unlike its Japanese cousins who were introducing pure luxury brands, Honda decided to include Ònear luxuryÓ as well as luxury cars in the Acura mix. This marketing method was Kind of like selling Cadillacs and Oldsmobiles under one name, but without the creation of a third brand. HondaÕs strategy has paid off as the Integra/RSX has been a popular seller and a nice bridge for Honda loyalists looking for something a bit more refined than the typical Honda, but without the Acura price. Truly, a star was born with the Integra and continues to shine with the RSX.

For driverÕs, the RSX offers a gusto not found on the average Honda, giving it plenty of room to be Òspecially tunedÓ by the aftermarket crowd. With 17 inch tires, 6 speed transmission, and 7 speaker Bose sound system, the RSX has been designed to provide optimal driving fun at an affordable price. Featuring 2+2 seating, sport styling, and a 201horspower VTEC engine, the four banger RSX effectively combines performance with fuel efficiency.

For the Honda Motor Company, the RSX has helped to keep Acura sales strong. Recently, the company began to market the Acura brand well beyond its North American roots and the RSX [curiously still called the Integra elsewhere] has led the way. Recently, however, the company has decided to discontinue the RSX to concentrate on further separating the Honda and Acura divisions. Thus, the original intent of Honda for Acura has been changed and Acura will now be exclusively marketed as a luxury brand.

For Integra/RSX lovers all is not lost. Honda will likely sell a similarly equipped Accord while Acura will continue to sell the TSX, a four door upscale version of the RSX. Changing consumer tastes have shown that a near luxury coupe doesnÕt have quite as strong as an appeal as a four door sedan, so the RSX will not be produced after 2006.

The Integra/RSX has served Acura and its drivers well; new models are certain to build upon its success as the Acura brand is spread worldwide.

By Matthew Keegan.

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Acura EL: Uniting Car and Driver

Designed to fuse and to connect the car and the driver, the Acura EL boasts a truly unique driving and riding experience. This car is known as a spirited automobile for it holds power and precision that connects the driver with the road. Even if this is so, the Acura EL also has a unique styling that exudes elegance and sophistication. Most people who have been able to handle and take a closer look at the Acura EL exclaim that it is very much like a Honda Civic although only the brand has been changed. The vehicle is then economical, provides an excellent and smooth performance, as well gives easy comfort.

The Acura EL has a redesigned grille and headlights. It also contains clean lines from the rear deck that provides the Acura EL a distinct European look. Made available in two trim levels which comprise of the elegant touring level and the lavish Premium, this car will surprise riders and drivers with its beauty, refinement, and dynamic performance. The car also boats an impressive linear steering as well as a precise four-wheel drive that has independent suspension. Drivers and passengers of the Acura EL will be given a superior road feel as well as a unique and different control.

Powering this vehicle is a very responsive 1.7 liter VTEC engine that is very much capable of producing 127 horsepower. Along with it is a five speed manual transmission, or the optional four speed automatic transmission. The car idles silently, has the ability to accelerate smoothly, can run with efficiency, and it also responds to inputs immediately. It remains quiet and serene during driving yet it boasts a boundless type of energy that is ready to shoot the car off the streets. For convenience, the Acura EL also has the Logic Control System installed.

The cabin exudes sophistication. Other safety features made standard include dual stage front airbags, side airbags, anti-lock brakes (ABS), and child safety locks. As per standard features, the Acura EL boasts an automatic climate control, a steering wheel wrapped in leather, a cruise control, power windows, power door locks, body colored mirrors, body colored handles, a remote keyless entry, tinted glass, heated front seats, and a power sunroof. The control panel for this car is easy to understand. It sports big buttons that would allow the driver and passengers to quickly set the temperature, radio, or turn on or off the air conditioning and the rear defroster.

The Acura EL has been compared to other vehicles in its range. The list of competitors include the 2005 Chevrolet Cavalier, the 2005 Dodge SX, the Ford Focus, the Honda Civic, the Hyundai Elantra, the Kia Spectra, the Mazda Mazda 3, and the Nissan Altima.

By Stacey Wilson.