Acura Sales Dips for March 2007

Automakers have once again started to release their sales figures for the month of March. One car manufacturer that has already reported their sales for the month of March is the luxury division of Honda which is Acura.

The luxury brand owned by Honda is known for producing high performance luxury and near-luxury vehicles. The brand was established in March of 1986 which makes the brand 21 years old at present. Recently, the brand released its 2007 March sales which show a 6.5 percent reduction in their sales for the month compared to last year. Last month, Acura sold 16,986 vehicles while last year, the Acura brand sold 17,524 units for the month of March.

While the brand may have suffered lowered overall sales, they announced that they have set a sales record for light trucks. Acura reported selling 7,209 units of light trucks for the month of March. The record setting sales of light trucks is due to the increasing popularity of the MDX and the RDX crossover sport utility vehicles.

The Acura MDX is a mid-size crossover SUV sold in the U.S. market since the 2001 model year. It is the first crossover SUV to feature a third row seating. The Acura RDX on the other hand is a compact crossover SUV which made its debut at the 2006 New York International Auto Show (NYIAS). Its competition includes the BMW X3, the Lincoln MKX and the Land Rover LR2.

Sales for the mid-size MDX reached 4,785 units and that is a sure improvement over last year. In March 200, Acura sold 4,682 units of the popular MDX. Year to date sale of the MDX is also up with 13,268 units sold for the first quarter of the year. Last year, after the first three months, Acura sold 12,833 units of the MDX.

The Acura RDX, on the other hand, is a new addition to AcuraÕs lineup posted strong sales figure of 2,424 units. Year to date sales for the RDX is now at 6,256 units. The best selling model for the Japanese brand is the Acura TL, the entry-level luxury car from the Asian outfit. The TL is the successor of the Acura Vigor and it is also the second best selling luxury sedan in the United States. Sales for the Acura TL reach 5,769 units. This number though is significantly lower than last yearÕs March sale for the model. In March 2006, Acura sold 6,767 units of the TL.

Another fast selling Acura model is the Acura TSX. The TSX is an entry-level sedan slated to compete against the BMW 3-Seiries, the Audi A4, the Mercedes-Benz C-Class, the Saab 9-3, and the Lexus IS. All these cars from HondaÕs luxury brand are known for their smooth operation, as smooth as Volvo wheel bearings.

By Glady Reign.

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Acura MDX - The Ultimate in Luxury

Today, with the high cost of living and the ever-increasing fuel prices, purchasing a new vehicle is a major decision. The first consideration is usually affordability, and whether the monthly payments will fit into the budget. Then, consumers want to be assured of the qualities and accessories available, to provide comfort and convenience for a busy lifestyle. To better serve concerned customers, the Acura MDX answers economic concerns and provides the qualities many individuals are looking for, in a mid-size vehicle.

While the excellence of an Acura vehicle is never in question, affordability may be a legitimate concern for customers living within a well-defined budget. No problem! AcuraÕs official web site actually has a payment calculator, to determine the monthly payment, depending on the down payment and length of the loan. Now, before ever entering the showroom and going through the paperwork, potential Acura MDX owners can determine the feasibility of owning such a superb automobile.

Proclaimed the "driverÕs SUV", the Acura MDX is indeed an awesome vehicle, with all the amenities and accessories found in a vehicle of the highest quality. For families, cars must have plenty of passenger and storage room. Children and their friends always need to be transported from one activity to another. Also, storing all their gear, transporting purchases, and traveling requires flexible storage options. Thus, the Acura MDX is the perfect choice.

With comfortable seating for seven, passenger room is equivalent to the bigger, less economical SUV. So, load up the little league and go. Then, when extra cargo space is needed for major purchases, do not pay for the expensive delivery charges. The middle and rear seats fold down to maximize storage space.

The Acura MDX also has front and rear controls for air conditioning and heating. However, the best rear controls accompany a DVD player to entertain the troops during a long journey. "Are we there yet" will be a phrase of distant memory. With surround sound, music jacks for iPods, and satellite radio, even the longest trip will pass quickly.

The journey can also be most pleasant for the driver with a built-in navigation system. Now, forget going miles out of the way, stopping to ask for directions, or fiddling with cumbersome maps. Log in the destination, to find the quickest or easiest route.

To maximize comfort for a long journey, the driver will enjoy 8-way seat adjustment, lumbar support, and heated seats. In addition, this wonderful car has the capability to remember preferences, should another person change the settings.

Basically, the only item an Acura MDX cannot supply is autopilot. Acura speaks to economic concerns when customers are searching for a deluxe model, and has all the accessories imaginable available. In fact, the automobile is so luxurious, the only problem will be parking the car, and getting out, at the end of a journey.

By Dana Stephens.