Aston Martin - Opportunities and Threats Under New Ownership
The big news this week for Aston Martin fans is that the luxury sports car maker made famous by James Bond 007 is heading back into British hands.
Ford announced that they have sold the company to a UK-led group fronted by Dave Richards - boss of respected motorsport specialist Prodrive - for £479 million.
The American car giant has had a big stake in Aston Martin since 1987, buying the company outright in 1994 and overseeing a period of unprecedented sales success. Under Ford's ownership, the company developed a number of respected new models and reported record sales of 7,000 cars in 2006.
But with the onset of Ford's financial troubles, the group decided to sell the luxury marque. Ford lost more than $12bn in 2006, and faces huge restructuring costs. However the group has still held on to a £40 million slice of the company.
The sportscar specialist will remain at its purpose-built factory in Gaydon (Warwickshire), where 1,800 people are employed.
Prodrive success
Under the leadership of Dave Richards, Prodrive has built a formidable reputation in motorsport, running the Aston Martin racing team in the sports car series around the world as well as the highly-successful Subaru rally team.
Dave Richards also managed the BAR Formula One team from 2002 to 2004, taking the team from eighth to second in the manufacturers world championship in that period, before Honda took a greater role and BAR team was rebranded. Richards was also a leading figure in the Benetton F1 team in the late 90s.
Most interestingly for motorsport fans, Prodrive owns a slot to enter the 2008 F1 World Championship. But the consortium has called 'unfounded' speculation that Prodrive may now brand its F1 cars Aston Martin.
Also in the consortium with Dave Richards is finance and shipping banker John Sinders and two Kuwaiti investment companies.
Mr Richards reassured Aston Martin fans that the new owners were committed to the company long term and would not be seeking a quick turnaround like many private equity groups do.
Exciting future
As well as the potential for an Aston Martin presence in F1 racing to excite fans, the new owners of the company have announced plans to step up production by more than a quarter in the next three years.
Growth will be driven by the launch of two new models - the DBS, as seen in latest James Bond Casino Royale, and the four-door Rapide - taking the marque's range to seven cars.
At least 200 more workers are expected to be taken on at an expanded Warwickshire plant as a result.
Questions ahead
But looking further ahead, the biggest question facing the new owners is, without the backing of a well-funded major car group enjoyed by many of Aston Martin's main rivals, whether they will have enough cash to spend on developing the brand's cars to keep them ahead of the competition.
A further threat is looming EU car emissions regulations. If these are implemented on a per-manufacturer basis, that would present a major problem for independent car makers like Aston Martin, unable to meet average emissions limits across their range by balancing the inevitably higher output of their powerful sporting models against low-emissions city cars, as large car groups will be able to.
For the company to survive under such an imposed EU regime, huge investment would be needed to produce low-emissions powerplants that nevertheless maintain the required level of power and performance. Though it remains to be seen exactly how the EU will enforce the lower emissions limits on car makers that have been agreed.
By Stuart Coster.
Visit the Blog about aston florida martin naplesWhat Makes A Classic Car
Those cars that are universally accepted classics such as Ferrari, Aston Martin, and most of the other exotics autos. So what's going to be the classic car of tomorrow? In the past the Chevrolets, Fords, Buicks, and Plymouths of 30-40 years ago were not meant to become future classics, but some of them have actually earned a spot among the Ferraris and Aston Martins at shows and classic car auctions around the world. Will any of the less collectable cars of the 1980s and 1990s make it?
There are so many different definitions of what a classic car is. Some would put specific age limits on the definitions, and others would say that only special variants would qualify for classic status.A classic car is one that stops depreciating in value and either levels off or begins to appreciate over time. The value increasing because of demand ties into the definition that the classic cars have appeal long after they are no longer produced. The goal is to catch these cars when they are at the bottom, before they become more valuable. Of course, values do vary from year to year, so like any potential investment there are risks.
Anyway, here is a list of what we would qualify as potential future classics: BMW 3-Series (E30 1984-1991), Chevrolet Camaro/Pontiac Firebird, Chevrolet Impala SS (1994-1996), Chrysler Shelby K-Cars (Omni GLH, etc), Ford Mustang,Ford Fairmont GM A-Bodies (RWD models, such as the El Camino and Malibu), Mitsubishi Galant VR-4,Mitsubish Starion, Mitsubish 3000GT VR-4 (and cousin Stealth R/T), Nissan 240SX (S13 and S14) Nissan 300ZX, Toyota Corolla GT-S(the famous AE86), Toyota MR2, Toyota Supra (last generation), VW GTI (personally the MKI and MKII)
The value of these cars will more than likely stabilize in the next 5 to 10 years. Granted, some of the cars are special variants, and many may fall into obscurity instead of becoming more popular
By Dhanya V.V.
