STS: Luxuriously a Cadillac

It is an all-new Sigma based car. It is a highly crafted entry level car into the automotive market that deals on global luxury. It is very much a Cadillac in all aspects. It has been available with a rear wheel drive or an all wheel drive system. It is equipped with either the Northstar 4.6 liter V8 VVT engine or the 3.6 liter V6 VVT engine. For a much more balanced ride and handling, this vehicle has an installed Dynamic Integrated Chassis Control System. It is the Cadillac STS.

The Cadillac STS is a luxury sedan or a luxury sports sedan. It sports four doors and has the capacity to take in a maximum of five passengers in its luxurious cabin. It has been made available in two trims which comprise of the V6 and the V8. Made standard for both trim levels is a five speed automatic transmission with overdrive.

This vehicle has been designed, crafted, engineered, and executed so as to deliver precision craftsmanship, a splendid performance as well as deliver the sophistication and luxury plus quality that only a Cadillac could bring. And once a person gets to look at it, he would be able to say that indeed the Cadillac STS is a distinct American package. The Sigma architecture that is used in this vehicle is also the very same base and foundation for the Cadillac CTS sedan, the Cadillac CTS V-series sedan, and the SRX luxury performance utility vehicle.

As per the interior of the Cadillac STS, the entire cabin has been constructed using premium materials and fabrics. The seats are heated and ventilated. Eucalyptus wood and in-mold processed, dent and mar resistant aluminum trim is actually used on the steering wheel, center console, instrument panel, as well as door armrests of this luxury sedan.

Mark LaNeve, the general manager for Cadillac, pronounces, “Our long term goal for Cadillac is to become the Standard of the World once again. In order to succeed globally, we have to build vehicles that have outstanding performance, exceptional quality and reliability, and meet the demands of the most discerning car buyers. The STS represents the latest step in that direction.” Jim Taylor, the General Motors’ vehicle line executive for prestige vehicles adds, “We feel very comfortable calling this a finely crafted car, but we also realize that’s the price of entry into this category. The STS has simply been engineered to more than hold its own when matched against some of the best prestige luxury sedans in the world.”

By Stacey Wilson.

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Cadillac v. Lincoln: Does It Matter?

Back during the 1950s and all the way through the 1980s, two American luxury car brands battled for supremacy. For General Motors, builder of Cadillacs and for the Ford Motor Company, builder of Lincolns, corporate prestige rested upon which automaker sold the most models each year. For many years, a pitched battle was raised until the clock struck midnight on New Year’s Eve. During those years, no one knew for sure who the sales winner was until well into January; that is when the final sales tallies were released. Today, the luxury car market has changed dramatically, so much so, that the storied battle between the two automakers no longer matters. So, what brought about this change? Several things, please read on for the details.

More Competition -- Before the 1980s, Mercedes and BMW were minor players in the luxury car market. Infiniti, Lexus, and Acura were previously nonexistent brands created during the 1980s by parent Japanese auto giants, Nissan, Toyota, and Honda respectively. Add in Audi, Jaguar, Volvo, and Saab and the competition really heats up.

Higher Incomes -- The average American family’s income level has surged over the past two decades, meaning more buyers are choosing luxury brands. Why settle for a Chevy when you can afford a Cadillac? Why buy a Cadillac when there are so many other choices for consumers?

American Quality Problems -- Both Cadillac and Lincoln have had their share of quality issues over the years. Brand confusion has reigned too as Cadillac once sold rebadged Chevy Cavaliers as Cimarrons and as so many of Lincoln’s models have failed to capture the imagination of potential buyers. European brands gained in prominence as many of their models were considered to be better engineered, better built, more fuel efficient, and just as luxurious as the American brands.

Cadillac Transforms, Lincoln Wallows -- Although Mercedes and Lexus both outsell Cadillac today, Cadillac has made dramatic improvements over the past ten years while Lincoln has not. Most Lincoln vehicles sold today are simply reskinned Fords while Cadillac has been developing and successfully marketing new models that are unique to the brand. Most Cadillac products today compare favorably with BMW, Lexus, Infiniti, and Mercedes vehicles. Most Lincolns do not compare favorably with any other luxury models. All of this has been proven out in the marketplace as Cadillac regularly outsells Lincoln by more than 2 to 1.

Yes, the luxury brand battle has changed well beyond Cadillac versus Lincoln giving consumers better vehicles and more choice. While Cadillac has successfully redone its dowdy image, Lincoln has not. That, with the increased competition from foreign makes, spells all the difference in what was once a heated battle for American luxury car supremacy.

By Matthew Keegan.