Queen of the Road

The name evokes images of high quality luxury cars. A car brand that has been always associated with superior make, precision car technology and innovation. It has become ingrained in our vocabulary that everything of high quality has been tagged "the Cadillac" of sorts.

As a high quality car manufacturer, Cadillac assures that every vehicle that comes out of its assembly line fits to be called a Cadillac. Ever since the introduction of the very first Cadillac in 1902, the company had made its mark on luxury cars and sport utility vehicles.

The first Cadillac was first manufactured by the Cadillac Motor Company, a company formed by former employees of the Henry Ford Company. The 10 hp Cadillac rolled out of the factory floor on October 1902, marking the birth of one of America's top car manufacturers. The first model was shown at the New York Auto Show, where it impressed thousands and meriting 2000 orders. It defined Cadillac's position as a reliable and precise manufacturer; the Cadillac was better made than its nearest competitor. As a measure of its greatness, the Cadillac was awarded the 1908 Dewar Trophy; for the most important advancement of the year in the automotive industry, the interchangeability of its car parts.

In 1909, the Cadillac Motor Company was purchased by General Motors, and became its luxury car division. Cadillac not only made large luxury vehicles, it also made "commercial chassis" institutional vehicles such as ambulances, funeral home flower cars, hearses and limousines.

It was under General Motor's management that numerous firsts and technological advancements became standard features in Cadillacs. In 1911, the Cadillac became the first internal combustion engine automobile to feature an electric starter, as opposed to the competition's crank start. The first mass produced V8 engine became available in 1915; shatter-resistant glass in 1926; and the first fully synchronized transmission in 1928.

Pre-World War II Cadillacs were models for well-built, powerful, and mass-produced luxury cars. These were aimed primarily at the upper class market. In the 1930s, 12- and 16- cylinder engines became part of the Cadillac stable. These cars were fitted with custom-built bodies, and their engines were able to deliver a combination of high power, smooth driving and quietness.

After the War, Cadillac introduced the "finned" car concept. Inspired by the twin rudders of the Lockheed P-38, Cadillacs sported tailfins in 1948. It reached its highest point in 1959, when the Cadillac had the most recognizable tailfins in the automotive world.

Since then, the Cadillac became a symbol of innovativeness, of simple elegance and bold design. Today, the Cadillac's stable include the STS, XLR, XRX, CTS, EXT, ESV, the Escalade, the Deville and the V-series. All of them carry the proud lineage of quality and luxury packed with sophisticated Cadillac parts that only a Cadillac could muster.

Despite its strong, recognizable design heritage, the Cadillac has resisted any efforts to bring back its "old" or "retro" designs. However, the Cadillac has trailblazed on a new road, the design philosophy of "art and science" - a form Cadillac says "expresses bold, high-technology design and invokes the technology used to design it."

As a progenitor of bold ideas, the Cadillac has the world waiting for its next innovation.

By Fernando Asedillo.

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Cadillac's Proposed Exciting New Coupe

Automaker Cadillac has a rich tradition of building exciting, highly regarded sedans as well as coupes. However, changes made to its line up over the past decade have resulted in a fleet of vehicles that now consists exclusively of sedans, crossovers, and sport utility vehicles. Gone are the days of the super size Eldorado and the Coupe de Ville, vehicles that long stood for Cadillac quality and excess. Today, plans are underway to bring in a coupe to compete against European rivals Mercedes, Audi, and BMW. Please read on for more information about the proposed CTS derived coupe.

The proposed CTS coupe being planned by Cadillac will not be an Eldorado nor will it be an updated version of the Coupe de Ville. As a large midsize two door model, the CTS coupe will be larger than its European competitors, but vastly smaller than preceding Cadillac coupes.

A 2008 Calendar Year Introduction

Slated for an overhaul for the 2009 model year, the CTS sedan will be the basis for the new coupe, thus virtually all of the parts will be shared between the two cars with the majority of the differences showing up in the roof pillars. Cash strapped General Motors wants to produce the car badly, but they don’t want to go overboard with development costs. Thus, the coupe and sedan would share an overwhelming majority of the same components.

Downsides to the New Coupe

The CTS coupe does have at least two downsides to it. First of all, the luxury coupe market isn’t that large and it has been shrinking. Second of all, the CTS will be larger than its European competitors more along the lines of the biggest cars from Mercedes and BMW. This could cause confusion for buyers, especially if the CTS is aimed at smaller cars but is sized with the larger models.

Upsides to the New Coupe

On the positive side, the CTS coupe throws open an important and profitable area of the car market to Cadillac. As part of its ongoing appeal toward harnessing younger buyers, the CTS will do for Cadillac in 2008 and beyond what the Escalade did earlier in the decade: lower the average age of Cadillac owners. The younger the buyer is, the better the chance that Cadillac will have them as customers for the long haul.

GM’s Money Woes Could Scuttle the Project

Of course, GM’s financial woes could cast doubt on the new model even though the CTS sedan is a go. Plus, it isn’t certain yet just how many coupes Cadillac would have to sell in order to turn a profit. Yet, if the car is built it could further signal GM’s commitment to building cars that buyers really want, a complaint that some consumers have voiced as reasons why they have left the general behind.

The smart money says the CTS coupe will be given the green light. Cadillac needs this car and consumers want a luxury coupe to light up their world. Who better than Cadillac?

By Matthew Keegan.