Cadillac v. Lincoln: Does It Matter?
Back during the 1950s and all the way through the 1980s, two American luxury car brands battled for supremacy. For General Motors, builder of Cadillacs and for the Ford Motor Company, builder of Lincolns, corporate prestige rested upon which automaker sold the most models each year. For many years, a pitched battle was raised until the clock struck midnight on New Year’s Eve. During those years, no one knew for sure who the sales winner was until well into January; that is when the final sales tallies were released. Today, the luxury car market has changed dramatically, so much so, that the storied battle between the two automakers no longer matters. So, what brought about this change? Several things, please read on for the details.
More Competition -- Before the 1980s, Mercedes and BMW were minor players in the luxury car market. Infiniti, Lexus, and Acura were previously nonexistent brands created during the 1980s by parent Japanese auto giants, Nissan, Toyota, and Honda respectively. Add in Audi, Jaguar, Volvo, and Saab and the competition really heats up.
Higher Incomes -- The average American family’s income level has surged over the past two decades, meaning more buyers are choosing luxury brands. Why settle for a Chevy when you can afford a Cadillac? Why buy a Cadillac when there are so many other choices for consumers?
American Quality Problems -- Both Cadillac and Lincoln have had their share of quality issues over the years. Brand confusion has reigned too as Cadillac once sold rebadged Chevy Cavaliers as Cimarrons and as so many of Lincoln’s models have failed to capture the imagination of potential buyers. European brands gained in prominence as many of their models were considered to be better engineered, better built, more fuel efficient, and just as luxurious as the American brands.
Cadillac Transforms, Lincoln Wallows -- Although Mercedes and Lexus both outsell Cadillac today, Cadillac has made dramatic improvements over the past ten years while Lincoln has not. Most Lincoln vehicles sold today are simply reskinned Fords while Cadillac has been developing and successfully marketing new models that are unique to the brand. Most Cadillac products today compare favorably with BMW, Lexus, Infiniti, and Mercedes vehicles. Most Lincolns do not compare favorably with any other luxury models. All of this has been proven out in the marketplace as Cadillac regularly outsells Lincoln by more than 2 to 1.
Yes, the luxury brand battle has changed well beyond Cadillac versus Lincoln giving consumers better vehicles and more choice. While Cadillac has successfully redone its dowdy image, Lincoln has not. That, with the increased competition from foreign makes, spells all the difference in what was once a heated battle for American luxury car supremacy.
By Matthew Keegan.
Visit the Blog about cadillac gary indianaGM'S 2006 Cadillac XLR: Cadillac Performance Parts, Aftermarket Parts
The 2006 Cadillac XLR-V is the newest addition to the high-performance V-Series vehicles for the ultra-luxury class of high-performance roadsters.
The 2006 Cadillac XLR is equipped with a supercharged 4.4-liter Northstar V-8 engine, good for 440 horsepower and 425 pound-feet of torque--120 horsepower. The 32-valve V-8 is backed by a Hydra-Matic 6L80 six-speed automatic transmission.
The car has recalibrated Magnetic Ride Control, 13.4-inch dual-piston front brakes and 13.0-inch single-piston brakes in the rear, a larger front stabilizer bar, and the addition of a rear stabilizer bar. Styling cues include a wire-mesh grille, 19-inch wheels, and wood and aluminum accents in the interior.
This Cadillac is the first to be equipped with Adaptive Forward Lighting, which uses sensors that read steering wheel angle input and vehicle speed to determine how quickly and how much to turn the headlights. The Cadillac XLR has polished wire mesh upper and lower grilles; unique nineteen-inch, ten-spoke aluminum wheels; a hood bulge; and four stainless-steel exhaust tips.
The XLR chassis is sharper than the SL500's, however, and Cadillac has enhanced it with a stiffer front anti-roll bar, the addition of a rear bar, and a sportier Magnetic Ride Control calibration. The brakes have been uprated, with bigger diameter 13.4-inch front and 13.0-inch rear cross-drilled rotors, a setup that is essentially the same as the Corvette Z51's. The StabiliTrak stability system now has four positions. The larger diameter wheels are accompanied by wider Pirelli run-flat 235/45 front and 255/40 rear tires.
A full complement of performance enhancements such as new 19-inch wheels and tires, a recalibrated suspension and stronger brakes gives the Cadillac a serious performance entry in the luxury convertible segment.
The Cadillac XLR boasts of the following: 440-horsepower Supercharged Northstar V-8 Engine, Rear-Mounted Hydra-Matic Six-Speed Automatic Transmission, Handcrafted Leather-wrapped Interior, and Adaptive Forward Lighting System -Series Design Cues.
Exterior and interior appointments include a signature wire-mesh grille, larger 19-inch wheels at all four corners, and ebony wood and aluminum accents throughout the interior; larger brakes, stabilizer bars, wheels and tires. It also includes a performance-calibrated Magnetic Ride Control (MR) system; Adaptive Forward Lighting system, a first-time application on a Cadillac, which automatically adjusts headlamp direction up to 15-degrees for improved night driving vision.
By Jenny McLane.
