Trendsetters BMW & GMC Using the Web to Drive Sales

Today's larger, progressive companies are investing millions of dollars into discovering how to deliver their message effectively to consumers via the Internet. For smaller businesses with smaller budgets, the dollars that larger corporations sink into bolder internet marketing campaigns are like free internet marketing lessons without risk or expense.

While your company may not be as large as those mentioned in this article, the following scalable examples illustrate how moving even a small portion of your marketing budget over to Internet Marketing can translate into noticeable returns for your company.

BMW Takes Hollywood Online

6.5 years ago on bmwfilms.com BMW released and distributed a stunt-filled, action mini-film series called "The Hire" starring actor Clive Owen (Sin City and The Bourne Identity). Guided by such directors as John Frankenheimer, Ang Lee (Crouching Tiger Hidden Dragon, The Hulk, Brokeback Mountain), Wong Kar-Wai, Guy Ritchie, Alejandro González Iñárritu, John Woo (Mission Impossible II), and Joe Carnahan, this was unquestionably a big-budget Hollywood style production.

The 8-part series, each directed by a different director, won numerous awards and received accolades from the New York Times and Time Magazine. The result: over 100 Million film views translating into approximately 1.9 million film views per month over its 4.5 year run which ended in October of 2005. Though the series is no longer available for download, various websites still sell the DVD 6.5 years after it first debuted at the Cannes Film Festival.

If these films released via non-traditional media such as television, the statistics would have been less accurate and much more time-consuming and expensive to track. Imagine if those films made just 1% or 1 Million of those viewers curious enough to visit a BMW showroom. If even 1% of those 1 Million leads purchased a vehicle at an average vehicle cost (est.) of $50,000.00 USD that translates into $500 million USD of additional sales over 4.5 years; just over $111 Million a year of additional revenue.

Sure, few companies have the budget that BMW has but try scaling it all down and finding a unique way to present your own products online that will excite your target market and leave your competition in the dust. The lesson here is thinking outside the box.

GMC Uses Traditional Media to Support Online Campaign

For the last 3 years, GMC has been working with creative company Digitas - the National Football League (NFL), and the Entertainment and Sports Programming Network (ESPN) - to power an online interactive campaign for GMC.com. Mary Kubitskey, national advertising manager for GMC had this to say about the decision to move advertising dollars online: "Any day I'll trade traditional media money for something nontraditional. Digitas did a great job in putting together a promotion, and we feed the promotion with traditional media." The campaign is a direct result of the company moving a larger percentage of its advertising dollars online.

She also added, "As with all our traditional marketing advertising, we're trying to go more digital. It's not a surprise that 30-second ads aren't working like they used to, and this gave us an opportunity to interact with NFL fans and football. I spend too many hundreds of millions of dollars in traditional media and broadcast 30-second spots and it's getting hard to see that money work for us. So we're engaging Digitas to keep trying to bring us what's new."

Bigger companies are starting to realize that traditional media doesn't have the same bite as it used to so they're thinking of ways to use traditional means in conjunction with newer online strategies to advertise effectively. Think of ways you can use your existing locations or marketing mediums to augment or enhance a web marketing campaign.

By Michael Dela Cruz.

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Carry All Loads With GMC Truck Parts

For decades, trucks have conquered the automotive industry. General Motors created some of the greatest trucks of all time. Prepared with high quality and high performance GMC parts, every GMC vehicle is designed to perform with power and to outlast the whole thing with toughness. The GMC truck models are recognized for their stylishness and strength. These kinds of vehicles deserve top quality parts only suitable for their heavy duty performances.

GMC vehicles have always been known for their toughness, power and performance ever since the firm started. GMC is a part of General Motors Corporation in charge for the manufacturing and marketing of the corporation's medium-duty to heavy-duty commercial vehicles. Before, it was once an independent company responsible for the development of some of the earliest commercial trucks ever produced. This company was the Rapid Motor Vehicle Company which was founded by Max Gabrowski. On the other hand, the division has now also undertaken on personal vehicles like their light and medium duty trucks, vans, pickups and sport utility vehicles.

Certainly, General Motors Corporation is more known today for their powerful and trendy personal vehicles like the GMC Sierra, GMC Envoy, GMC Safari, amongst others. All of these can be an urban road warrior in a minute then rapidly transfer into a wildlife explorer. Powerful engines dwell under their hoods, making them very competent for all the tough and complex paths one may venture to. Space is huge even its aesthetics particulars are defined. A sense of sporty force is produced making a GMC truck transcends power and versatility.

Trucks are typically used for various purposes, as for a movable support for heavy bodies, transferring bulk goods, materials, or equipment. Trucks are capable of strenuous tasks; therefore, they need to have parts that can let them do heavy duty performances. Whether it is a GMC truck, pickup, minivan or other GMC heavy duty vehicle type, they should have rigid and strong enough GMC truck parts to survive all the heavy duty functions it would have to endure.

Among the most hardworking vehicles on and off the road are trucks. These indicate that machines can be relied upon by vehicle owners and drivers alike. GMC trucks are designed and manufactured for the ability to carry huge and different loads. The good thing about these trucks is the engineering that goes with its development. This enables these kinds of vehicles to carry their loads while performing reliably no matter what the road circumstances are.

By Matthew G Thomas.